Creativity is…
We should value creativity as a form of capital. Creativity is multifaceted resourcefulness. It is applied imagination using qualities such as intelligence, inventiveness and learning along the way. It is dynamic and context-driven: what is creative in one period or situation is not necessarily so in another. Crucially, creativity is a journey not a destination, a process not a status. Every creative output has a life cycle and, as time and experience of the innovation in action unfolds, it will itself need to be adapted and reinvented again. Creativity involves divergent or generative thinking and is linked to innovation, which demands a convergent, critical and analytical approach and ways of thinking that will adapt as the project develops. Being creative is an attitude of mind and a way of approaching problems that opens out possibilities. It is a frame of mind which questions rather than criticizes, which asks ‘Why is this so?’ and is not content to hear ‘It always has been like this.’ Creativity challenges not just what has already become a problem, but many things that seemingly work well. It has an element of foresight and involves a willingness to take measured risks, to stand back and not to pre-judge things.
- Charles Landry
Video of Charles Landry